mento is a matching platform, connecting people with selected coaches or mentors. I worked together with them as a partner, creating visual principles over the range of a service logo, design patterns and service site.
We use illustrations as a tool to create an empathy, because facial expressions are the fastest way of communication. By using them, the effect of coaching can be efficiently conveyed to potential customers. Also, it serves as a bypass since the coaching involves one’s privacy matter, so we avoid using man’s portraits.
